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Averaging 173,000 total viewers, FBN saw its Business Day audience grow 35 percent over 2016 for the quarter.Led by strong performances from anchors Stuart Varney, Neil Cavuto, Trish Regan and Liz Claman, FBN’s Business Day came out 8 percent ahead of CNBC’s for the quarter, which had 160,000 total viewers on average.With this change, Twitter hopes users will adjust the settings so they’re more accurate — “self-declared data,” in ad-speak — thus improving their ad-targeting.“By surfacing this information, we’re going above and beyond what other companies provide and give people the ability to review and edit their data, or opt out in a single click,” said Dan Jackson, a Twitter representative.FBN’s pre and post-market coverage also showed strong growth for the quarter.Lou Dobbs’ eponymous program continues to be the number one rated news program on business television, marking 14 consecutive monthly wins atop the business ranker.
In essence, the changes allowed users to see how Twitter and its advertisers had been categorizing them based on their social media usage and other, often offline, behaviors.
CNBC’s Eric Chemi checked in with some of the network’s on-air talent to see where Twitter’s partners fell short on their inferences.
Twitter having your age or income wrong may not seem like a big deal, but it means that advertisers who want to appeal to a specific demographic are paying big bucks to serve ads to exactly the wrong people.
Those are some of the conclusions drawn by Twitter’s newly available demographic inferences, which are based on behaviors outside of the social media site.
In May, Twitter made some updates to their user data controls and privacy settings.