Market dating services
The last type of competitor is the traditional matchmaker services like the Date Match Maker that relies on an agency to capture information regarding the applicants and then makes the matches on their own.
Compu Date has segmented their market into two distinct segments. Demographic and assorted details include:20-35 year olds: Recognizing that the two groups are quite distinct, Compu Date will adopt a different strategy for reaching each.
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The older crowd, facing the realities of companionship are looking for a more long-term relationship.
The matchmaking industry had been fairly stagnant for a number of years, but within the last three years, with the proliferation of online dating services such as Yahoo!
It is not totally clear as to why the online services would have such a positive impact on the entire industry as opposed to just their segment.
In terms of potential customers, the elder group contains more potential customers.You’ve always had a knack for matchmaking at dinner parties, so why not offer your talent to a wider market by launching an online dating site?When done right, these sites can be lucrative and require minimal effort to maintain.Posts on OKTrends buck a lot of content marketing rules; few and far in between, often lengthy and lack a call-to-action.However, due to the sheer quality of data analysis and the simple and funny tone, OKTrends has become an enormous success. Check back with Scripted February 11 for a full interview with Christian.