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The cleaning brand Swiffer recently released a commercial that features the Rukavina family, a white man with his black wife and their biracial child. The ad has been recognized for its inclusion of a person with a physical challenge as well as the racial dynamics of the family.
It hasn’t received negative attention of any note, perhaps because people are less willing to launch hate at an amputee.
After a Vice documentary about last weekend’s Unite the Right rally in Charlottesville featured white supremacist Chris Cantwell, he was banned from Facebook.
Our long tradition of research in Entrepreneurship goes back to the 1930's and 1940's with the “the father of venture capitalism,” General Georges Doriot, and Joseph Schumpeter’s theory of innovation as a process of “creative destruction.” Building on our intellectual roots, our scholars come from disciplines including economics, finance, sociology, strategy, business history, management, and social entrepreneurship.
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Many brands over the last several years have had ads that feature black women with white men, and yet they didn’t cause anywhere near the level of controversy as the Cheerios ads.
Why does seeing a black man with a white woman stir up a hornet’s nest of racism, but not the reverse?