The facebook dating formula

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Fan News Cast could then make ads targeting people interested in these topics.

So then I would know that there was a high likelihood these same people would also like posts coming from

But on Facebook, once they are a fan, then anything you post goes on their newsfeed for at least three hours. Just to experiment, I then tried a slightly smaller approach on my wife’s very popular yoga blog and she went from 0 to 37,000 fans during those few weeks.Within hours they would drop the ads with slower and more expensive click-thrus and up the budgets on the ads that were working.In the last few days before I hit 100,000 I was adding 10,000 fans per day probably at a cost of 3 or 4 cents per Like.While there will always be some churn in Fans, it is much smaller than you would think.It’s relatively rare for people to Like and then un-Like.

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